Jayde Coxon – Meet the alternative makeup artist exploring beauty abstraction

Jayde Coxon: a postanesthetic and futuristic glam.

It’s innovatively fascinating when novel talents break through the norm. One to watch lately is Jayde Coxon, a London-based emerging makeup artist who started to mine her own individual style, mixing mediums, crafting abstract colorful looks that experiment from aluminium foil to face jewels ­ – down to every last gem and swoop of neon pigment. The tendency on breaking boundaries with beauty is shown in her creations. As she put her priority straight, her fearless in chasing novelty allows her to create gratifyingly avant-garde looks. 

Hi Jayde! Can you tell us a little about yourself, your art and background?

Hey! I was born in Birmingham, but I grew up in Yorkshire and now I’m luckily living in London. I’m about to graduate from uni in a few months, so this year is gonna be a really good one I hope. I guess I would describe my style as spur of the moment, graphic and chaotic… I’m also obsessed with gluing objects onto faces lately. I’m a Capricorn!

When and how were you first introduced to makeup? And when was it that you realised you want to pursue this path?  

I started wearing makeup ages ago, but I didn’t take it seriously until I started a makeup course when I was 16. I began to pursue makeup when I realised that it’s something I never get bored of. Once I began to find my own style, I realised that there’s always something to learn and improve on. I’ve been working in the industry for a while now and it’s tough, but I like challenging myself.

How would you describe your artistic approach? 

A lot of my designs start out as doodles in a notebook, then once I figure out the colour scheme or context I want to do the makeup in, it becomes more polished. My process tends to be last minute because I hate over planning. I also love experimenting with textures so I’m always thinking of ways to one up myself, such as smearing hair gel on my face lol.

What is that you look for in your content? What are some of the stories behind your work? 

I don’t want to ever repeat myself, but I’m also not trying to reinvent the wheel. I used to put so much pressure on myself to create something brand new every time I did makeup. But now I’m just enjoying myself and going at a pace that feels natural. I have a huge appreciation for linework and attention to detail, so I’m always trying to improve on that. Also, I really do put facepaint on my eyeball, which I really don’t recommend! (Looks cool though)

What do you come to realise through the transformation of your visual work?

That my style is constantly changing, I can never truly stick to the same thing for too long, which is a good thing, I guess? I’ve also learnt not to take makeup too seriously, if it goes wrong; wipe it off and start again. I really enjoy seeing the development of my makeup, looking back can be cringey, but also motivating!

What ideas are you currently exploring in your work? 

I‘m working on my final project for uni at the moment, which will be my biggest output of work to date. I enjoy world/character building, so I’m going to be doing a lot more of that soon! Think movie universe, but with makeup. I’m in the testing phase for this project, so I’m going to be doing a lot of experimental work to find a lead to go with! I can’t wait to share it.   My dream project would be to work with a musician on designs for album art. I also want to work with more SFX makeup artists if I get the chance to!


More to explore

Antipodi – A new fashion story

Photographer Andrea Squeo Stylist Maria Teresa Strippoli  Hair Andrea Lemme Make up Camilla Romagnoli Model Dasha Mikhalevych @bravemodels Assistant stylist Matilde Villani

The gentle rebel – A new fashion story

Photographer Nicola Surbera  Stylist  Diletta Pecchia Make-up Martina Belletti Hair Giuseppe di Guglielmo Model  Gianluca @sophie.models Stylist Assistant Giada Turconi On the