La Come Di – From a song to a fashion brand

La Come Di, an article with an unusual title and that’s why: LCD owes its name to the song by Paolo Conte ‘Come Di’ and it has no literal meaning, so don’t think to be les plus charmant saying it in french. It has nothing to do with ‘la comédie’.

Elisa Arienti, creative director of LCD, founded the brand in 2017 with Feras Sobh. Italian and Palestinian culture are joinedin Dubai where, today, the Headquarter of La Come Di is located.

Immersing in the world of La Come Di is like waking up in the morning and thinking about six impossible things before breakfast. You look at the brand with the eyes of Alice sent for the first time in Wonderland, but the reality is a pinch different from the madness of a little blonde girl dressed in blue.

Indeed, the creations of LCD take inspiration from the design movement Memphis Milano by Sostsass of the ’80s – by the influence of the ’60s with the elements of Optical Art by Vasarely. What emerges from such combinations, is a  sensory journey – through an abstract and trippy world, made of shapes, blocks of colors and patterns. 

In nerd terms you could say that being La Come Di equals creating your own fashionista avatar in The Sims Style;  however, don’t reduce everything to a simple simulation game. What Elisa Arienti makes us see – exactly: who better than us editors can  learn from emerging designers?! – is contamination: one thing leads to another one (to quote “someone” great), from interior design and passion for vintage fashion, La Come Di is born.


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