Plùs Que Ma Vìe – Fall Winter 2018/2019
Plùs Que Ma Vìe is a high-range, miscellaneous Prêt-à-Porter constantly searching for new formal solutions and with a strong expressive personality. Born between Milan and Venice, the brand aspires to renovate the stereotype of classic menswear, by varying shapes and sizes and by looking for a new elegance without laying any expressive boundaries.
Today we have the pleasure to interview Andrea Lazzari, the mind and the heart of the brand.
Hello Andrea! How are you today? I like to go straight to the point, so, first of all… What is Plùs Que Ma Vìe and how did it all start?
Plùs Que Ma Vìe is the fruit of a controversial and irreverent passion, born as a crack and rebellion against fashion system and its internal dynamics. It was born as a luxury product that gathers tailoring with fashion, purely sporty but with a cultured, futurist and refined soul. Plùs Que Ma Vìe comes to life at the end of 2013 thanks to the possibility I had to present my first capsule during St. Petersburg fashion week. All that has been created after is only the result of tenancy, determination and vision.
It would be ‘reductive’ to describe the brand only as sportswear. In my opinion you did a wonderful job gathering fashion and sportswear. How much fashion influence your products?
I am more influenced by society, by what is around me and by what I feel deep inside. I’ve got a good sensitivity and vision that landed me to be synthetic matching segments and different categories.
All fashion icons are now saying that sportswear is officially dead. Do you agree with this statement?
Yes, we are also turning away from this philosophy while maintaining a clear clue that alternates tailoring and an informal concept of fashion.
If you could name just one person, who would represent Plùs Que Ma Vìe the most? And why?
I’ve always had a particular adoration for Hedi Slimane. For how Plùs Que Ma Vìe came to life and for the new journey we are considering, I would indicate him.
You work a lot with social medias. What role do they have in your private and professional life?
Although I don’t like them a lot, I live them continuously. I would define them as a virtual – but necessary – drug.
As we can see, you are working a lot outside Italy, do you think that Italy isn’t celebrating sportswear fashion as much as other realities?
Italian mart is full: from a commercial dynamics point of view, from payments and guarantees point of view and from the open-mindedness of buyers and accounts.
It was so interesting talking to you, but it’s time to conclude this interview, so, what should we expect next from you and your brand?
A total new vision, a ground zero. A back to the past that tastes much like future. A formal evolution of the last seasons, clean and with a more meticulous research in textures and in quality.
Click here to discover more about this amazing brand!
